Since 2012, JD Sports has been scouting the youth of the UK for fresh models and hot talent. With the search racking up to 11,000 entries a year and its winners appearing on billboards, bus sides and magazines nationwide, Face of JD is not only a huge mission, but it is also the only campaign of it’s kind. It’s focused on finding real people with real attitude and real personality. The JD app and website allows young aspirants to enter the race by uploading a recent picture and letting us know what their real passions are. Talent is also picked up through JD’s Buzz Team who place themselves in over 7 cities across the UK. Once the application process finishes, entries are whittled down to the finalists through the public vote, casting days and JD’s very own judging panel.